AmzPathfinder: 60% cost reduction, 50+ brands fully automated
Unifying scattered campaign data across social media, Google Analytics, Amazon, and HubSpot into automated reporting dashboards, delivering 60% cost reduction and streamlined analytics for 50+ brands.
Project Overview
50+
Brands Managed
60%
Cost Reduction
4
Platforms Integrated
100%
Automation Rate
The Challenge
An advertising agency managing 50+ brands was struggling with fragmented campaign data across multiple platforms, making it impossible to get unified insights and efficient reporting.
Scattered Campaign Data
Campaign performance data spread across social media, Google Analytics, Amazon, and HubSpot with no unified view.
Manual Reporting Burden
Time-consuming manual report generation for 50+ brands consuming hundreds of hours monthly.
High Operational Costs
Expensive manual processes and lack of automation driving up operational expenses.
Limited Team Access
No secure, role-based access system for team members to access relevant campaign
data.
Platforms Requiring Integration
Our Solution
We designed and implemented a comprehensive multi-platform analytics solution using Python automation, BigQuery data warehousing, and advanced visualization tools.
Automated Data Collection
Python-powered automation to collect campaign data from all platforms and consolidate in BigQuer data warehouse.
Role-Based Access
Implemented secure, role-based access control ensuring team members see only relevant brand data.
Unified Dashboards
Created comprehensive dashboards in Zoho Analytics and Tableau with real-time campaign performance insights.
Quality Monitoring
Set up automated data quality alerts to catch and resolve data issues before they impact reporting.
Technology Stack
Measurable Results
Unified Data Flow
All campaign data from 4 platforms now flows into one centralized system with real-time dashboards.
Automated Reporting
Completely automated weekly and monthly reports for all 50+ brands, saving hundreds of manual hours.
60% Cost Reduction
Dramatic reduction in operational costs through automation and improved efficiency.
Enhanced Team Productivity
Improved data accuracy and team productivity through streamlined access and automated processes.
Ad Performance by ASIN
Detailed product-level performance tracking with ACoS monitoring, sales metrics, and color-coded performance indicators.
Search Query Analysis
Comprehensive search query performance dashboard with trend analysis and optimization insights.
Automated Scheduling
Weekly and monthly automated reports with data quality alerts and role-based access control.
